Using Your Business App To Make Customers’ Loyalty
All studies show that getting a replacement customer costs ten times quite retaining it. For any company, having loyal customers to their brand is that the best thanks to be sustainable, increase their turnover and growth.
Mobile applications became the answer to several of the requirements of its users.
Good samples of this are companies like Mc Donald´s or Domino’s Pizza, whose mobile applications became an important tool for communicating offers and promotions of their products and interesting users.
Why is an App the simplest tool to create client loyalty?
Mobile apps which developed by app developers offer many advantages to the user and therefore the business that undoubtedly help this brand-client connection to occur, such as:
– Maintaining updated data of the clients. it’s not necessary to resort to the classic infinite and boring forms that frighten customers. Mobile applications allow you to customize the fields.
– Connect together with your users effectively. because of push notifications, you’ll send direct and fast messages to your users with relevant information for them, discounts, and reminders. These actions add tons useful to the user because, additionally to receiving benefits which will interest you, you save your client from having to form tedious phone calls or having to understand of your e-mail address.
– Quick and straightforward management of reservations, purchases, and food orders. Performing these actions from a mobile App is extremely simple and helps eliminate possible frictions. this sort of services through an app provides enormous value to users since it’s a time and money-saving.
Mobile devices have revolutionized how brands communicate with their customers, have contributed to putting together stronger and more lasting relationships because of functions that improve efficiency and answer specific needs.
If we ask the importance of building relationships, it’s because, because of these functions of mobile applications, companies have managed to precise an interest that goes beyond the necessity to sell or obtain an economic benefit: concern for the customer.
This doesn’t mean that the sale isn’t vital to the business. Still, truth profitability of a customer is obtained by strengthening long-term relationships, making him see that behind his purchase, there’s a brand that cares about him and not about your money.
Application highlights to make client loyalty
For them, you’ll ask yourself the subsequent questions:
What value does your mobile application bring back the customer? Is it easy and intuitive to use? What needs does one cover, and what processes does one improve through this tool? Does it meet the expectations you had awakened during its launch?
All these questions determine if the appliance adds value to the users within the interaction together with your business.
As we’ve said, the key’s to determine long-term relationships with the client, so there’s an incentive to use the app regularly. to try to to this, you want to have a well-defined loyalty strategy and set of functions within the app that allow you to require implement that strategy.
Next, we’ll mention some powerful functions to create customer loyalty through your business’ mobile app:
Push Notifications with Geofencing
It is one among the foremost powerful functions of the mobile application. it’s essential to strengthen the connection with customers and attract new users. you’ll spread personalized messages, special promotions, events, etc. in certain geolocated areas.
Imagine the potential of this function, which allows you to send a message to a selected user when passing through a neighborhood that you simply have defined, like the competition venue, or a couple of meters from your establishment.
Also, it’s vital to understand the way to manage them properly and adapt them to the profile of every user. for instance , determine hours when the user isn’t disturbed, like during the night, or that the messages are aligned with their interests.
The GPS Coupons feature is another of the foremost effective ways to create customer loyalty through a mobile device. because of the mobile app, discount codes are often created for any sort of product or service.
The important thing is that the coupon system is flexible to adapt to any sort of business. you’ll configure these coupons for a hard and fast amount, for a percentage, activate them only on some products or for the entire customer purchase. you’ll also include an expiration date, or which will only be redeemed in certain locations.
This function offers very interesting possibilities for little businesses, schools, clinics, or any business that desires to offer its users an exclusive service. you’ll enable user registration to access, for instance , courses, subscriptions, or a personal club.
You can also use this function to make user groups with an identical profile and segment your products and services specifically for every target.