Google’s Big Cloud Computing Plan: The Tech Giant Gears Up to Take on AWS & Azure
Google has planned to invest heavily in cloud computing. The tech giant is particularly focusing on cloud services opportunities in the rapidly expanding Indian market. With the dominance of cloud hosting services leaders like Microsoft, AWS, and IBM, the Indian market has seen remarkable growth over the past few years. The virus outbreak has forced many businesses to digital. It has become a significant impetus for the expansion of cloud services worldwide.
Most of us are aware that Amazon Web Services and Microsoft Azure have established themselves as top players of the enterprise cloud computing sector. In fact, AWS managed services are used by most leading companies in the tech sector. Azure services also have widespread usage across sectors. Now Google Cloud is trying to join the league by introducing new services. Google’s entry in the cloud services industry is likely to have a significant impact on the industry.
An up-and-coming contender in the cloud market
With Google’s plan of betting big on cloud computing on the horizon, the market prepares for a new contender. This is significant since AWS and Microsoft have long dominated the cloud hosting services arena. Google’s entry, however, has been in the making for some time now. When Oracle veteran Thomas Kurian took the helms at Google Cloud, he made clear his ambition. Google’s cloud computing revenue has grown substantially over the past few years. So has the revenues of AWS and Microsoft. Tech experts believe the cloud services market is replete with opportunities, especially in countries like India.
Amazon announced in April that its AWS revenue has soared up to $10.2 billion in the first quarter of 2020. This is a significant increase from the same quarter of 2019. Google’s cloud computing revenue was $2.8 during the same period. Considering the revenue, Google has a lot of work to do before with catches up with AWS and Azure. AWS leads the market with a 32 percent share, whereas Azure has a 17 percent market share. Be it an AWS managed service provider having a partnership with Amazon or an AWS subscriber, Google has many prospective customers to convince in the coming times.
Multi-cloud, scalability, & openness
Google has repeatedly emphasized on multi-cloud as the future of cloud computing. The company believes that multi-cloud perfectly meets the needs of enterprise computing. Besides, Google Cloud also wants to make a significant investment in major enterprise capabilities, such as scalability, security, and compliance.
As part of this strategy, Google is focusing on its solutions like Kubernetes and Anthos. Kubernetes is the container orchestration technology that Google builds and open sourced. Anthos is a platform that enables Google’s cloud customers to run on Kubernetes across different public cloud platforms.
Industry-specific cloud solutions
In its bigger venture into the cloud computing market, Google Cloud plans to stay focused on industry-specific solutions. Such services, Google Cloud believes, will set the company apart for already existing dominant players. Google is already developing customized solutions for banks, healthcare API management solutions, and cloud solutions for eCommerce companies.
In addition to its cloud solutions, Google also has strategic partnerships with companies to offer industry-specific cloud services. In retail, for instance, Google has partnered with Deloitte, Accenture, and TCS to deliver services like AI, machine learning, and data analytics. While trying to establish itself as a leading cloud solution provider, Google is leaving no stone unturned.
The challenge of winning enterprise customers
Google has adopted a multifaceted approach to enterprise cloud service customers. The tech behemoth has substantially expanded its data centers worldwide. The company now has over 20 cloud availability regions. It is investing extensively in tools and technologies to scale up its cloud hosting services across the globe. It also capitalizing on acquisitions. For example, in February Google acquired Cornerstone Technology, which provides tools to help companies migrate their frameworks to Google Cloud.
Google Cloud has an interesting advantage in the enterprise sector. Many companies don’t use AWS since Amazon is their competitor in retail. These could be a set of Google Cloud customers in the coming times. Most top executives at Google are optimistic about their cloud computing strategy. They believe that if things go as plan, the strategy will help the company to beat AWS and Azure.
While challenges facing Google in its journey to becoming a cloud leader seem formidable, advantages are also numerous. The tech giant has a long history of using cloud-related technologies like machine learning and data analytics. Besides, Google’s commitment to open-source technologies and multi-cloud approach is also likely to help its cloud strategy.
At AppMomos, a leading AWS cloud service provider, we’re enthusiastically looking up to Google for innovative multi-cloud solutions. We have helped many enterprises to digitally transform their business using custom-built cloud solutions. Our diverse clientele includes early-stage startups, medium enterprises, and Fortune 500 companies. Follow our blogs to stay informed about every latest development in cloud computing.