How to Set Up an Ecommerce Store and Generate Sales
During the ongoing COVID-19 pandemic crisis, eCommerce stores are the need of the hour for the survival of a business. With governments and authorities around the world implementing strict lockdown, fuelled by the fear of getting contracted by the deadly coronavirus, forcing people to stay at their homes, widely affecting the traditional brick-and-mortar stores. Various physical stores are trying out the eCommerce option as they are an increasingly popular way to mint more revenue. In the time of a crisis, an eCommerce application can be the saviour of your store business.
Here are a few ways on how to set up an eCommerce store and generate sales.
- Decide What You Are Selling
- Developing The App
- Driving Traffic To Your Stores
- Long Term Optimization
Decide What You Are Selling
There is no point in owning an eCommerce store if you have nothing to sell. Before you create an eCommerce platform, decide what your selling, your targeted customers and how many products you are planning to add to the store. This step is vital as it helps you in creating a detailed plan of what you are selling, to whom you are selling and how much you are selling. The infrastructure and the design of your eCommerce website development services and mobile development services are done according to this plan.
Developing The App
You can follow two approaches in setting up the custom web application development for your eCommerce store. The first is to begin from scratch and customize your store. A good eCommerce website design and development company can guide you in creating an efficient eCommerce platform for your business. The eCommerce website development services company will understand your requirements, your user base and other pain points before developing the eCommerce enterprise application.
Another effective way is to take an existing white label eCommerce application and customize it to your needs. An application like StoreOnTheGo is an ideal white-label application, which can be customized and rebranded for your business purpose. If you are in need to set up an eCommerce application with urgency, a white-label eCommerce application is a perfect choice.
Driving Traffic To Your Stores
Once your store is up, the next thing is to think about drawing the attraction of visitors towards your website. Driving traffic to your eCommerce store can be fun and there are endless possibilities to experiment with. Before thinking about driving traffic, sit down and analyze your customer in a well-researched manner. What influences them and their demographics must be made clear before following a strategy to increase the traffic. One of the best ways to get their attraction is having sponsored posts on Facebook, Instagram, Pinterest, or any other social media. You can target the ad to specific demographics that come under the area of your interest.
Long Term Optimization
To increase sales of your eCommerce enterprise application for a longer period, it requires implementing various other strategies. One such popular strategy is retargeting. For example, if a customer views a product and does not add it in their cart, you can later show them adverts of the product in social media or any other sites they are browsing. Another way is to send them cart abandonment emails. Most of the users are likely to not complete a transaction after adding a product to the cart. You can send them emails reminding them that they have products in the cart and the check-out needs to be complete.
Another great strategy is to implement upselling and cross-selling in your eCommerce store. Upselling and cross-selling are sales techniques which provide an upgrade or complementary products as a bundle when purchasing a product. These techniques are highly efficient for your business as it increases the average sales value and a higher chance for a customer conversion as they are offered complimentary products when buying. Various upsell funnel engines can be integrated into your eCommerce enterprise application.
Setting up your eCommerce enterprise application is not a hard task for expert hands. Once your eCommerce site is up, make sure you follow the best strategies to drive in more customers to your base. In the midst of the ongoing COVID-19 pandemic outbreak, leverage the benefits of eCommerce stores to earn more revenue. Want to know more about setting up your eCommerce store? Contact us for a free consultation. We are a leading eCommerce website design and development company.