A/B testing for SEO
Testing and analysis form a very crucial part of any digital campaign we run and helps us to squeeze every bit of potential out of our campaigns.
A/B testing helps us to be systematic and methodical in our approach to our campaigns by using this we can filter out what works well and what doesn’t.
So here are the 4 SEO elements you can change on your website to improve your rankings
1.Meta Titles and descriptions
While testing out these things you might want to stick to the optimum length of the tags i.e, 50-60 character for title tag and 155-160 characters for the meta description
You would want to change the words in them to know how they would improve your rankings
We like to run the experiment for at least 15 days and change the titles and description by adding relevant terms and changing them once a week to know how it has impacted our rankings.
Too long URL structure can be a recipe for disaster so we would advise you to keep the URL to point you are trying to make and use breadcrumb schema markup to help search engines to understand your website better.
3.Call to action
You can test out the different call to action button on your web page by changing the placement where you are most likely to get more clicks and by changing the text, colour and the design of the buttons
4.Images and Videos
Try out with multiple copies of web pages each with different images, find out the changes in bounce rate, on-page time and go with the best choice.
Before doing A/B testing you need to build the goals as to why are making those changes, what benefits are you expecting out of those results like decreasing the bounce rate or increase the relevancy, increase the traffic etc.
A/B testing can help you to understand a lot of things about your traffic and the search engines so always test out different variations and go with the best.