Why Google Ad Words is important?
What is Google Adwords?
Best online advertising platform comes in Google Ads and launched on October 23rd, 2000, Google Ads has grown on an exponential rate over the last few years and has become Google’s main source of revenue.
Google Ads provides services that fall under the category of Pay-Per-Click. Google ads provide to display advertisements, service offerings, video content, and generate mobile application installs.
Advantages of Google Ads:
- It improves brand awareness
- It increases visibility to high quality audience
- Retargeting website users
- Helps with SEO
- Provides increased knowledge to work with
- Helps measure your performance
- Provides great flexibility
Number of different formats:
Text Ads:
These ads only have text. They’re usually found on Google’s SERP
Responsive display Ads:
These ads adjust their size, appearance and format depending on the space available. They can be text or image ads.
Image Ads:
These ads use static or interactive images. They can also be of gif and flash format.
Add promotion Ads:
These ads are used to drive app downloads and engagement.
Video Ads:
These ads can be run stand-alone or inserted into other streaming video content.
Product shopping Ads:
These ads shows product details like: title, price, store name and so on.
Showcase shopping Ads:
These ads have an image and a description that expand when clicked, providing information about other products and store information.
Call only Ads:
These ads enable users to connect with your business directly using the phone number provided.
2 Way Advertisements
Search Network:
These are a group of websites and apps where your ads can appear. Your ad shows on top or bottom of search results when someone searches with terms related to one of your keywords.
- The search results on Google Search can be shown in Google Play, Shopping, Maps and other Google applications.
- Google search partner sites, your ads can be found on search result pages, other pages related to a person’s search and so on.
Display Ads:
These ads can be found on websites while you peruse the content you want, unlike the advertisements you can see after a search. These ads can be found on websites while you peruse the content you want, unlike the advertisements you can see after a search.
Grab your business with online advertisement on Google Adwords
