Social Media Marketing Tools

Social Media Marketing is like a trifle dessert that has many layers. There are more layers than you see. As a business, social media platforms are a brilliant way to keep your audience in the loop about what you are doing. Interacting with your audience shows that you care. It solidifies the buyer-seller relationship.

Reaching out to customers- current and potential- is easier now compared to traditional marketing practices. Yet, with new options frequently coming to light, analysing and shortlisting what is best for you and your brand might seem like a daunting task.

Social media marketers have a lot on their plate. They have to evaluate and tailor content to fit the right platform and reach the right target audience. Below you will find a list of the top five social media marketing tools varying from social media management to designing and analysis that are in demand for their awesome features.

Buffer

Buffer is a social media management tool. It helps plan, tailor, and schedule posts for various social media platforms in one place.

Pros:

Easy to schedule content
Drives meaningful engagement
Chrome extensions are available
Suggests ideal post timelines based on follower activity

Hootsuite

Over 20% of companies use Hootsuite to manage their social media activities. This tool helps to monitor multiple streams in one place. You can easily post updates and responses to Facebook and Twitter.

Pros:

Streamline posts
Track and manage multiple social network channels
Get free downloadable reports via Email
Delegation of tasks to members of the team is possible

Canva

Canva is a tool you can use to create colourful, attractive and professional illustrations. This tool offers templates for Facebook, Instagram, Youtube, events, invitations and more! You can view their paid plans depending on your need.
For instance, Conversational, a virtual receptionist service provider, reported that their posts with Canva had an average engagement count of 1154 total reactions per post compared to a count of 95 total reactions per post without Canva.

Pros:

It is easy to use for beginners as well as seasoned professionals.
Multiple templates to choose from
Adds artistic elements to social media posts
Online design made easy

Agora Pulse

Agora Pulse allows users to schedule content, get reports and benefit from social listening. It is one tool offering multiple features to gather statistics necessary for reporting. These features help in devising high-quality insights which in-turn improve advertising campaigns.

Pros:

It is easy to use for beginners as well as seasoned professionals.
Equipped with the feature of saving common replies to customer’s comments or questions.
Affordable
Allows a team to manage multiple accounts at once.
Automatic and recurring posting features.

BuzzSumo

BuzzSumo is a popular research and monitoring tool. With this tool, you can find most shared content on social media channels, track competitors and perform an analysis based on their content.

Notifies you of the keywords that have been searched frequently and are relevant to your product
Suggests appropriate time frames to publish content depending on relevance to the target audience
Provides a graphical representation of content viewed most on different social media platforms.

Bonus!
There are multiple tools available online that are free or come with a price tag. The key to knowing the perfect one for your business is by identifying the tool that will support your marketing strategy the best. Invest time and money (if required) in social media marketing tools once your goals are clear. These tools help increase engagement and improve customer experience. Social media tools are constantly evolving and upgrading, it is necessary to stay updated with what’s trending.

We are a team of social media experts who can make your job way easier than you think. Tell us your goals and we’ll map out the best digital marketing strategies to help accelerate your business visibility and growth.