Google Ads Vs Facebook Ads

Are you new online advertising? Well, you’ll probably be wondering which platform you ought to use. If you ask any digital marketers like us, the solution are going to be either Facebook or Google or perhaps both!

Google and Facebook are the foremost popular and best platforms for online advertisements today. Before we enter depth into each of the 2 platforms let’s search the maths .

Google has roughly about 3.5 billion searches per day and Facebook has quite 2 billion active monthly users. Together, they account for around 80% of the cash spent on online advertisements. which suggests that these two are your best options for doing online ads.

Is one better than the other? do you have to focus only on one or both? i will be able to be answering these questions here.

Before we advance , if you would like any quite help together with your digital marketing campaigns, you ought to definitely reach bent us. inspect our team. Let’s talk.

What sorts of ad does one prefer?

Both Google and Facebook have their advantages but choosing the platform depends on your requirements.

There are two sorts of online Ads, one is Search Ads and therefore the other is Display Ads. When it involves Search Ads, Google being the most important program on the earth is that the undisputed king. People see your Ads once they look for your products with the keywords you set.

Facebook, on the opposite hand, have more detailed information about their users. they will target content and ads consistent with the interests of their users, their job titles, fields of study and tons more. If you would like to focus on your Display Ads on to specific demographics, Facebook has some definite edge over Google Display Network.

Do your customers realize your products?

When it involves Google Search Ads, your ads only work if people are checking out keywords that you simply have put in your campaigns. Do your customers realize your brand? Will they recognize you from your competition?

If your products or services are new, or people still don’t recognize them, Facebook can assist you establish yourself with the proper audience by using their precise targeting options.

It doesn’t mean that Google Ads targeting is completely inefficient. In fact, many of their in-market and affinity audience types bring tons useful . But if you check out an overall picture, Facebook targeting options are tons more diverse and useful.

So, if you’re looking to create brand awareness by using visually appealing ads, right targeting and a limited budget, Facebook is that the place where your ads should be.

How much are you willing to spend?

There are two factors to think about while deciding to advertise on Facebook, Google or the other platforms for that matter: no 1 , Is your product a necessity? Number 2, Is it something that folks take over of impulse?

We have seen that Facebook may be a good medium to drive traffic for products that generally have an impulsive buying pattern – like clothing, jewellery, or online shopping generally .

On the opposite hand, Google has many searches happening a day with pure buying intentions. you’ll get a lower CPA in Google for a particular sort of products.

So, probably you’ll want to advertise on both the channels initially and determine which channel and targeting are bringing you the simplest value.

Who are you targeting?

One of the most important benefits of Facebook is that it offers a good range of targeting options.

While Google features a sizable amount of users, Facebook has more detailed information about its users. this may allow you to focus on your customers more precisely. you’ll target your customers supported various factors like age, sex, location, educational qualification, job titles, and lots of more.

On the opposite hand, Google PPC search campaigns show your ads only to people checking out your keywords. Google also features a display network by which you’ll audience with options like, location, placement, device etc but the targeting options aren’t as diverse as that of Facebook. Both Facebook and Google have excellent retargeting options.

Choosing between Facebook Ads and Google Ads depends on the sort of business you run or the target you’ve got for advertising. Doing ads simultaneously on both platforms is additionally an honest idea if you’ve got the allow it.

When it involves B2B marketing, Facebook might not be as effective as Google but Facebook does perform well when it involves B2C marketing.

Key takeaway

The type of platform to advertise depends on many things just like the nature of your business, the target behind the Ad, the audience that you simply try to focus on and lots of more.

Both Facebook and Google have their advantages when it involves online advertising. Carefully study the advantages of every platform and spend your money wisely. As always, be happy to succeed in bent us if you would like any help together with your digital marketing campaigns. That’s all for now.