Five marketing highlights from the 2020 Digital Trends.

1. Digital Inequality
The real value of customer experience.
Past decisions about whether to invest in customer experience have evolved into two different worldviews: those who focus on the past and those who focus on the future. For instance, 26% of mainstream companies said they fear recession, while 27% of leading companies were more concerned with attracting and retaining digital talent. Following this trend, 36% of companies on the forefront of customer experience said they exceeded their top business goal by a significant margin, compared with only 12% of mainstream companies. The foundation of customer experience today is to look to the future and create compelling content.